阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为31-40的相应位置上。
“When a customer enter my store, forget me. He is 31 king. ”said John Wanamaker, the boss of the world's first department store. Convincing 32 this slogan was, in truth the shopper wascheated out of the crown. 33 the manufacturing efficiency increased the variety of goods andlowered prices, people still relied on advertisements which spoke to an audience 34 (restrict) to just a few radio or television channels or a limited number of publications. Now media choice has exploded, and consumers select 35 they want from a far greater variety of sources-----especially with a few clicks of a computer mouse. Thanks to the Internet, the consumer is finally seizing power.
As our survey shows, consumer power has great implications for companies, because 36 is changing the way the world shop. Many firms already claim to be "customer-driven" or"consumer-centered". Now their claims will 37 (test) as never before. Taking advantage of 38 (shopper) ignorance will no longer be possible：people will know ----and soon tell others, even those without the Internet ----that prices in the next town are 39 (cheap). The Internet is working wondersin 40 (raise) living standards.