In the mid 1990’s, people started doing business on the Internet. At that time, there were two kinds of companies. First, there were traditional companies. They sold things in stores. Then there were Internet companies. They didn’t have a store, and they only sold things on the Net.
Traditional companies didn’t want to lose any business. Quickly they made their own websites and began selling things on the Net. These are the so-called “brick and click” companies. Many stores are made of brick. And you click on your mouse to buy things with your computer. That’s where the name “brick and click” comes from.
By the late 1990’s, e-business like amazon.com, buy.com and etoys.com were in trouble. Their profits（利润） were not very high. Competition was great. Many of these business were losing lots of money. In 2000, many e-business went out of business.
Why are “brick and click” companies, like Barnes and Noble, Toys RVs and Wal-mart so successful? First, many customers know and trust their names. Their websites like walmart.com. are easy to remember. These companies also have lots of experience. They know how to run a successful business.
In the world of e-commerce, companies are fighting for every dollar and every customer. Will “brick and click” companies win the war? Only time will tell.
1. Which of the following would be a “brick and click” company?
A. A restaurant. B. A clothing company with no website.
C. A bookseller with five stores and a website.
D. A video seller with a big website but no stores.
2. What gave Internet companies lots of trouble in the late 1990’s?.
A. Heavy competition B. They were short of money.
C. They didn’t know what to do. D. people didn’t believe in them.
3 . Which of the following is TRUE according to the passage?
A. All the “brick and click” companies run a successful business.
B. “Brick and click” companies are certain to win the business competition.
C. It is uncertain whether “brick and click” companies will win the competition.
D. Both “brick and click” companies and Internet companies will be successful in the future.