Thomas and Louis Border founded Border Book Store in 1971. They were brothers in their 20s at the time and opened a small used book shop in
They employed Robert DiRomualdo to run the business and then sold Borders to Kmart in 1990. Since then, Kmart has been selling the company to the public, and Robert DiRomualo is at present the CEO. Borders now operates over 225 Borders superstores, with one in
Its major competitor is Barnes ＆ Nobel. Despite Wall Street’s crazy about Border’s Internet competitor, Amazon. com, which has a market capitalization(资金)of over ＄4 billion, Borders has kept its brick and mortar(一砖一瓦) approach. Borders has annual profits(利润) over ＄100 million, while Amazon is still struggling to get itself out of the red.
Although Internet wonders such as Amazon have defied(否定) the traditional laws of the market, Borders investors(投资者) are sure that people will always want to go browse and drink coffee at stores like Borders and its competitor Barnes ＆ Nobel.
68. Borders now operates stores in all of the following countries except.
A.
69. According to the text, which of the following statements is true?
A. Borders has a larger market capitalization than Amazon
B. Borders is now making more money than Amazon
C. Wall Street is crazy about Borders
D. Borders has started an Internet business
70. Which of the following types of business would Borders consider a direct competitor?
A. Internet companies such as Amazon. com
B. Other small used book stores started by students in their 20s from
C. Superstores that let readers browse and drink coffee
D. stores such as Kmart that have book sections.