Packaging is an important form of advertising.A package can sometimes motivate someone t

Packaging is an important form of advertisingA package can sometimes motivate someone to buy a productFor example, a small child might ask for a breakfast food that comes in a box with a picture of a TV characterThe child is more interested in the picture than in the  breakfast foodPictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them

Some packages suggest that a buyer will get something for nothingFood products sold in

reusable containers are examples of thisAlthough a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is freeHowever, the cost of the container is added to the cost of the product

The size of a package also motivates a buyerMaybe the package has “Economy Size” or

“Family Size” printed on itThis suggests that the large size has the most products for the least moneyBut that is not always trueA buyer has to know how the product is sold and the price of the basic unit

The information on the package should provide some answersBut the important thing for any buyer to remember is that a package is often an advertisementThe words and pictures do not tell the whole storyOnly the product inside can do that

1The underlined words “a buyer will get something for nothing” Paragraph 2 most probably mean that _________

       Aa buyer will not get what he wants

       Ba buyer will gain more than he loses

       Ca buyer will get what he pays for

       Da buyer will get something useful free of charge

2Which of the following statements is NOT mentioned in the passage?

       AOn seeing a well-designed container, a buyer often neglects(忽略)what is inside it

       BA buyer is also attracted by the size of the container

       CChildren are often made to buy a product by its package with attractive pictures

       DPackaging is often a successful advertisement

3What suggestion does the author give in the passage?

       AThe best choice for a buyer is to get a product in a plain package

       BA buyer should get what he needs most

       CDo not buy the product which is sold in a glass or dish

       DA buyer should know that the quality of a container has little to do with the quality of the product

答案

DAD

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