It is a sad fact of life that only one or two percent of invented items make money for th

It is a sad fact of life that only one or two percent of invented items make money for their inventors.The author of this book believes this could be increased to ten percent if inventors were provided with and used the information available now.

Most inventors do not have the qualities needed for creating successful businesses.Thomas Edison is a classic example.Though a brilliant inventorhe often failed when he tried to commercialize(利用……牟利)his inventions.

A frequent mistake is that they didn't do basic market research at an early stage.They have spent much money on patenting and toolingonly to learn that the idea has already been patentedWithout giving away details of his inventionan inventor can make a simple check using local library directories. A simple computer check may show incredible sources of information related to his item.

As children we were told that Emerson had said“If you build a better mousetrapthe world will beat a path to your door.”So many inventors think that they can sit back and wait for customers to arrive.He who thinksin this day and agethat a product will sell itself is out of touch with the real world.

Inventors often fail to realize that manufacturing costs are often only a small percent of the retail price(零售价)

The author also devotes an entire chapter to “Ten Ways to Invention Suicide”This chapter analyzes ten common ways in which inventors end their inventions' future.He talks about the “paranoid inventor” who cannot bring himself to trust anyone“the omnipotent inventor” who thinks that without any resources he can take on an entire industryand the “greedy inventor” who wants it all for himself.

The book concludes that if the inventor thinks that there is some magic formula for the commercialization of his inventionhis invention will probably end up among the 98 percent that fail.Howeverif the inventor makes an honest effort to understand the process of new product developmenthe can succeed.

43What are Paragraphs 25 mainly about?

ATips on how to become an inventor.

BThe qualities of a good inventor.

CThe similarities between inventors all around the world.

DReasons why inventors fail to make money from their inventions.

44What mistakes do inventors often make?

anot doing basic market research beforehand

Bexpecting products to sell themselves

cknowing little about business

Dnot caring about costs

Aabc                        Bacd

Cab                                Dcd

45.According to Paragraph 6the “paranoid  inventor” ________.

Adoesn't rely on any resources

Bhas difficulty in believing others

Cis greedy and wants all the profits

Dis more likely to make money from his invention

46. Where can we most probably read the passage?

AIn a book review.

BIn a research report.

CIn an interview with inventor

DIn a news report.

答案

DABA

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