As De Witt Wallace lay in bed recovering from injuries that he unfortunately came by in Wo

As De Witt Wallace lay in bed recovering from injuries that he unfortunately came by in World War I, he found there was a wealth of interesting information to read. Realizing few people would have the time to get through all this information, he knew exactly what to do. In 1920, this young American gave a sample magazine containing shortened articles to publishers across America. However, all turned him down.

       De Witt and his new bride Lila Bell Acheson published the first issue of Reader’s Digest in February 1922. Working from home, the Wallaces printed 5,000 copies, which were sold by mail to 1,500 people and priced at 25 cents. From these humble(简单的)beginningsgrew the world’s most widely-read magazine.

       The magazine became popular and, by 1935, sales topped one million. In 1938, the first international edition was published in the United Kingdom. During World War II, editions were published for the first time in Latin America and Sweden. After the war Reader’s Digest moved into Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Norway, South Africa and Switzerland. In 1950, Reader’s Digest published its shortened Booksnow known as Select Editions in Australia.In 1959, music, the first non-print product line, was introduced. In 1962, Reader’s Digest revolutionized direct mail by introducing easy-to-enter Sweepstakes and a year later the first Reader’s Digest general book was published. In 1986, video was added to the Reader’s Digest product line.

       In 1973, the Wallaces gave up active management of Reader’s Digest. De Witt died in 1981, aged 91; Lila in 1984, aged 94. With no heirs to the Wallace empire to take control, Reader’s Digest became a public company in the early 1990s and is now headed by a Chief Executive Office and Chairman of the Board.

 

60What is the purpose of De Witt Wallace creating the earliest magazine?

       ATo become wealthy                              BTo offer people information.

       CTo cure the wounds from the war.        DTo turn down uninteresting stories

61What is mainly talked about in the first two paragraphs?

       AThe first issue of Reader’s Digest.

       BThe first trial of De Witt Wallace’s dream.

       CDe Witt Wallace’s character and marriage.

       DThe humble beginnings of Reader’s Digest.

62Which of the following is the right order for the history of Reader’s Digest?

       aThe Select Edition came out.

       bThe Wallaces retired from the management of Reader’s Digest.

       cThe magazine sold over million copies.

       dThe product line was improved by means of videos

       eEditions in other languages were published.

       Aceabd    Beacbd    Cceadb       Dacedb

63What can be known about Reader’s Digest from the passage?

      AReader’s Digest only published shortened or general books

       BAfter World War II Reader’s Digest was published all over the world

       CReader’s Digest was first private-owned and later public-owned.

       DReader’s Digest has always been headed by a Chief Executive Office.

答案

 BDAC

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