School bullying(欺凌）has long been seen as an unfriendly practice of adolescence with terrible results. Now the “Be More Than a Bystander” campaign organized by Advertising Council, a nonprofit organization, is aiming to remove school bullying by urging parents to teach their children to face such behavior.
It makes use of a series of television, print and online ads to promote the idea that if witnesses know what to do, they can take various steps, such as moving the victim away from the situation or reporting it to an adult, to stop the bullying.
"Parents talk to their kids about drugs, sex, drinking and driving，” said Peggy Conlon, president of the Ad Council, “but they are not always active in bullying-control. ” 80% of high school students see bullying behavior firsthand at least weekly，but parents are less aware of it, with only about 50 percent realizing that bullying occurs frequently, according to a research by DoSomething. org.
The council tested many ways and decided on the parental focus after reading a report from DoSomething. org. It wants to remind parents that what their kids are witnessing is serious, and it can have terrible effects.
”Parents are still influential," said Ms. Thomas, a volunteer for the campaign, “ We've changed the culture of letting friends drive when they're drunk. The message we want to convey now is that your involvement can make a difference. ”
The activity is winning support from all the walks of life. The medical company Johnson & Johnson is providing funds. AOL is donating space for ads, a video feature on its home page. Magazines like Parenting as well as some newspapers nationwide will also run print ads free to spread awareness of the anti-bullying campaign.
61. What is the purpose of the “Be More Than a Bystander” campaign?
A. To offer students advice on conflict management.
B. To get rid of school bullying with the help of parents.
C. To make the organizer become better known.
D. To inform parents of the risk of school bullying.
62. What does the second paragraph mainly tell the readers?
A. How the campaign works.
B. Why the campaign is organized.
C. What measures parents should take.
D. How serious school bullying is now,
63. What can we learn from the third paragraph about parents?
A. They consider drugs, sex, drinking and driving as nothing serious.
B. They often fail to give enough concern about school bullying.
C. They often keep track of their kids' behavior at school.
D. They believe that their kids are free from school bullying.
64. Ms Thomas think parents must get involved because they _______
A. are better at dealing with bullying
B. have better relationship with their kids
C. know much about the school culture
D. can have more influence on their kids
65. According to the passage we can conclude that _______
A. school bullying will disappear in school
B. Advertising Council can make some profit
C. the media will contribute a lot in the campaign
D. parents have done enough with bullying