Because six out of every 10 accidental deaths happen to Chinese children who are playing, Shanghai Johnson & Johnson Pharmaceutical (SJJP), a US-based pharmaceutical giant, is working on a Safe Kids Program to prevent injuries and deaths.
Since the Safe Kids Worldwide was set up in 1987 by Johnson & Johnson in the US, it has contributed to a nearly 40 percent decline in the child death rate from accidental injuries there. Learning from the successful experience, SJJP began the Safe Kids Program in China in 1999.
A recent survey conducted by SJJP and Safe Kids Worldwide China indicates that more than half of the responding parents didn’t know how to help their children keep safe and that half of the parents didn’t know about their children’s motor skill development at different ages. The survey covered 3,359 Beijing, Shanghai and Guangzhou’s parents with children between infancy (幼年) and 14.
Additionally, more than 40 percent of the parents didn’t know how to help their children to prepare well for sports activities. For instance, they don’t know how to have their children warm up or realize the importance of a playground-check before sports activities.
To help correct the problems, SJJP and Safe Kids Worldwide China have been translating and editing safety education materials, sending them to parents free of charge, and delivering free lectures in kindergartens, schools and residential communities for the last 10 years.
Currently, a special team has been set up and traveling around 12 key cities of China to popularize child sports safety knowledge and offer free training for young parents.
Though SJJP refuses to say how much it has spent on the program, it says the number in terms of money, staff and technology, is large.
SJJP was founded by Johnson & Johnson in 1995 and specializes in manufacturing and development of non-prescription medicines (非处方药) and health care foods and products. So far, its investment has exceeded (超过) $41 million.
Title: Safe Kids Program
| (1) ▲ | The program is intended to (2) ▲ accidental injuries and deaths. |
| Background | ◇It is sponsored by SJJP, which specializes in making and (3) ▲ non-prescription medicine and health care foods and products. ◇It follows the example of the successful experience of Safe Kids Worldwide in the US, which accounts for a 40% (4) ▲ in such injury cases. |
| (5) ▲ | ◇More than 50% of the parents don’t know how to help keep children safe. ◇Half of the parents are not (6) ▲ of their children’s motor skills. ◇40% or more of the parents fail to help their children prepare well before sports activities, such as warming up and (7) ▲ the playground. |
| Solutions | ◇They have been sending safety education materials to (8) ▲ and delivering lectures in schools and communities, all for (9) ▲ . ◇A special team has been (10) ▲ and is now travelling around to popularize child sports safety knowledge and offering free training for young parents. |